As the creative director of Vangoh Shoes I was not only responsible for doing the graphics and immersing myself in designing shoes, I created a myriad of PR and marketing events to promote the brand and bring more awareness to the label.
- Creating VIP experiences with clients in store through our seasonal fashion launches. We also invite local bloggers to help promote the collection.
- A feedback program where we meet the customers personally, one to one, to get an insight on how our collection is going and analyze their feet type and needs to improve our production process.
- Initiation evenings – Private shoe party hosted by our VIP clients to their own friends and family. This is a more intimate and fun affair, great for people to get together in our shoe store and catch up while shopping for new shoes!
Other than VIP clients, we also hosted shoe events through the West Coast Eagles, ladies wine clubs, motivational speakers and models.