Amy Tan is a Movement Specialist and Educator. She has been teaching pilates, rehabilitative movement and giving hands-on bodywork treatments since 2004. Today, Amy offers private rolfing sessions, movement workshops and conducts somatic wellness retreats. She needed a brand new website running and a complete facelift to her branding. She lives a nature inspired life off-grid in the jungle, and she sees our body as nature’s perfect design.
To reflect Amy and her way of life, we produced this summer palette with a hint of feminine touch, choosing pink and shades of green for her colours. As for the logo, we made use of a leaf element to represent nature and centeredness. For typography, we used fonts like Philosopher and Montserrat to help elevate her logo. Everything about the colours, typography and elements came together perfectly to reflect her work.
Branding, Graphic Design