We were tasked to create a fitness brand specifically for athletes. It was an interesting challenge because most fitness brands were geared towards gyms, yoga or lifestyle workouts, whereas Outplay was created for athletes who cycle, swim and run in the outdoors and are already at a high athletic level. The concept of outplay was to challenge yourself to be better, stronger and fitter; at the end of the day your greatest competitor is yourself. Together with founders Jo and Kit, we came up with a clear message and branding, and designed their website as well.
“We like to be valued as a health and fitness platform that provides solutions, inspiration, practical, clean and honest, good for the body merchandise and events to athletes. We stand and believe that a heathy mind, body and soul coupled with the best nutritional diet is able to give an optimum performance to an athlete.” – Jo and Kit, Founders of Outplay.
Branding, Website Design and Development