Delectable by Su

The Story

Delectable by Su was established by Malaysian baker Su-Yin in 2009, out of a passion for creating fancy cakes and yummy sweet treats. The Delectable brand has come a long way, offering delivery and catering services to retail/kiosks and a restaurant/cafe that is an Insta-worthy haunt for the sweet-toothed and cake lovers.

Having started out as a traditional business that grew organically, Delectable faced the challenge of bringing everything online so that the business could continue to scale, especially during COVID-19. Their current website was built on outdated technology and not mobile-friendly. Seasonal marketing campaigns were not planned in advance, leading to scrambling at the eleventh hour to put together festive packages and offers.

The Goal

Bring a brick-and-mortar business completely online, improving the e-commerce experience, while planning for seasonal, festive campaigns in a strategic, organised way.

Services

Branding strategy
Print design
Packaging design
Seasonal marketing
Website design
Website maintenance

“I truly appreciate Vanessa’s creativity and guidance. As an established brand in the cake industry, we were looking to increase our sales and attract a younger customer base through e-commerce and Vangoh Creative was my immediate go to. Frankly, I did not look anywhere else only because I trusted Vanessa’s sense of style and her professionalism."

Su-Yin, Founder of Delectable By su

“I truly appreciate Vanessa’s creativity and guidance. As an established brand in the cake industry, we were looking to increase our sales and attract a younger customer base through e-commerce and Vangoh Creative was my immediate go to. Frankly, I did not look anywhere else only because I trusted Vanessa’s sense of style and her professionalism.”

Su-Yin, Founder of Delectable by Su

The SOLUTION

By engaging Vangoh Creative, Delectable by Su was able to not only digitise their business but also ensure a great customer experience. They upgraded their website and e-commerce technology to modern best-in-class solutions. They also refreshed their branding and photography of every item on their menu, and enforced greater brand consistency across their online presence. They also appointed Vangoh Creative to strategise and execute creatively on festive campaigns for major events such as Chinese New Year, Hari Raya, and Christmas, months in advance. This gave them more bandwidth to focus on what they do best: producing incredibly delectable cakes and treats.

The RESULTS

A steady increase of sales on the website | Record-breaking seasonal campaign sales during Chinese New Year (most revenue in 13 years!) | Ability to keep the business sustainable (through primarily online channels) during COVID-19 | A consistent engine for creative ideas and thematic execution (such as Teacher’s Day, Easter, Mother’s Day and other events in addition to major holidays).