The Property Exchange

The Story

The Property Exchange was established in 1997 in Subiaco, an inner western suburb of Perth, Western Australia. Their focus is personalized, professional service without the “clinical” approach that often comes with typical real estate transactions. 

Prior to engaging Vangoh Creative in 2014, they didn’t have a creative designer in house to execute their brilliant ideas. Additionally, their team of real estate agents were often so busy focusing on sales, that they had little time for personal branding and marketing – which is crucial in this industry. Finally, the team also struggled to maintain a consistent calendar for print and digital marketing campaigns, and found it challenging to deal with printers and coordinate the right printing sizes and paper quality.

The Goal

Through engaging a dedicated agency to oversee their marketing, The Property Exchange aimed to elevate its brand and increase the effectiveness of its marketing efforts.

Services
Brand strategy
Graphic design
Social media templates
Print management
Distribution management
Marketing coordination
Website design
Website maintenance

We are a real estate business in Perth, Western Australia and we have been working with Vangoh Creative since 2015. During this time we have worked together to create more consistency in our brand, as well as updating the marketing around the brand to keep the creative fresh and modern. For us Vangoh Creative aren’t just graphic designers – behind the scenes they have put together excellent procedures - that if we change one thing in our marketing this will flow through to all areas of marketing without us having to think about where else do we need to update this! Once our marketing plan has been put in place, Vangoh Creative is excellent in follow up to make sure that deadlines are met. I really enjoy working with Vanessa and her team as they are always on the front foot, which makes my life easier.

JULIA CAMPBELL, GENERAL MANAGER AND DIRECTOR AT THE PROPERTY EXCHANGE

We are a real estate business in Perth, Western Australia and we have been working with Vangoh Creative since 2015. During this time we have worked together to create more consistency in our brand, as well as updating the marketing around the brand to keep the creative fresh and modern. For us Vangoh Creative aren’t just graphic designers – behind the scenes they have put together excellent procedures - that if we change one thing in our marketing this will flow through to all areas of marketing without us having to think about where else do we need to update this! Once our marketing plan has been put in place, Vangoh Creative is excellent in follow up to make sure that deadlines are met. I really enjoy working with Vanessa and her team as they are always on the front foot, which makes my life easier.

JULIA CAMPBELL, GENERAL MANAGER AND DIRECTOR AT THE PROPERTY EXCHANGE
THEIR SOLUTION

The Property Exchange appointed Vangoh Creative to manage their marketing calendar, collaborate with agents to help them with their personal branding, liaise with printers to get materials produced beautifully and on time, and maintain all their website and corporate documents. As Vangoh Creative is a full-service team with efficient systems and tools in place to plan marketing and execute, we were able to manage The Property Exchange’s entire marketing calendar across digital and print channels, from strategy to execution to distribution.

The RESULTS

Consistent marketing: At least 10 pieces of content going out monthly across various formats – from email, website update, blog post, social media templates to flyers, mailbox drops, internal documents, and ads. A stronger, consistent presence in the market in core suburbs and beyond. Regularly refreshed marketing templates that are in line with industry trends, but stay consistent with the core brand identity

MEECO
BUTTERCAKE FACTORY

Full list of services

Strategy

Business Naming
Brand Strategy
Logo Design
Identity System
SOCIAL MEDIA TEMPLATES
Brand Guidelines
Marketing Consultation

Design

Stationery System
Print Design
Digital Design
Website Design
Website Build
UXUI

Content

Product Photography
Brand Photography
Stop Motion Content
Content Curation
Copywriting

Management

Print management
Distribution managemenT
Marketing coordination
Social media management
Website maintenance